We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1 Which services we use

Google AdSense

Google Ads

Google Ads Conversion Tracking

TikTok Pixel

Google Analytics

Google Analytics Enhanced eCommerce

Google Tag Manager

Google My Business

Shopping basket function (Cart Functionality)

WooCommerce

Google Maps

WordPress

Google reCaptcha

2 Contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at fabian@lecharmeur.com. Responsible for the data processing that takes place via this website is

    creos GmbH
    Reinhardstrasse 19
    8008 Zurich
    Switzerland

    Person responsible for data protection:
    Fabian Watrinet
    fabian@lecharmeur.com
    0442616565

    3 General principles

    3.1 What data we collect from you and from whom we receive this data

    First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

    Personal master data (name, address, dates of birth, etc.);

    Contact data (mobile phone number, email address, etc.);

    Financial data (e.g. account details); Online identifiers (e.g. cookie identifiers, IP addresses);

    Location and traffic data; Sound and image recordings;

    Particularly sensitive data (e.g. biometric data or information about your health).

    3.2 Under what conditions do we process your data?

    We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.

    If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

    Your consent; the performance of a contract or pre-contractual measures; our legitimate interests, provided that your interests do not outweigh ours.

    3.3 How can you withdraw your consent?

    If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

    You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

    3.4 In which cases can we pass on your data to third parties?

    a. Principle

    Under certain circumstances, we may need to utilise the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are in particular

    Accounting, fiduciary and auditing companies;

    Consultancy firms (legal advice, taxes, etc.);

    IT service providers (web hosting, support, cloud services, website design, etc.);

    Payment service providers;

    Providers of tracking, conversion and advertising services.

    We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

    We may also be obliged to disclose your personal data to authorities.

    b. Visiting our social media channels

    We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

    In this case, the social media providers are informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.

    c. Transfer abroad

    Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

    If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

    3.5 How long do we store your data?

    We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.

    Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

    We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

    3.6 How do we protect your data?

    We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.

    Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your enquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

    Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

    3.7 What rights do you have?

    a. Right to information

    You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to info@lecharmeur.com.

    You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

    you have given your consent to the processing of this data; or you have provided data in connection with the conclusion or fulfilment of a contract. We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

    The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of enquiries, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

    b. Erasure and rectification

    You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal authorisation.

    Please note that exercising your rights may be in conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature cancellation of the contract or cost consequences).

    c. Legal recourse

    If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

    3.8 Changes to the privacy policy

    We may amend this Privacy Policy at any time. The changes will be published on lecharmeur.com, you will not be informed separately.

    4 Individual data processing operation

    4.1 Provision of the website and creation of log files

    What information do we receive and how do we use it? When you visit lecharmeur.com, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. These are

      The name of your internet service provider; Your IP address (under certain circumstances); the version of your browser software the operating system of the computer used to access the URL the date and time of access the website from which you visit the URL the search terms you used to find the URL. Why are we allowed to process this data? This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

      How can you prevent data collection? The data is only stored for as long as is necessary to fulfil the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

      4.2 Google AdSense On our website, we use Google AdSense, a service for integrating adverts from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’).

      Google AdSense uses cookies to analyse the use of the website by the visitor. In addition, Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyse information such as visitor traffic on the pages of this website.

      The information generated by cookies and web beacons about the use of this website (including the user’s IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

      You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

      Furthermore, you can deactivate interest-based ads on Google and interest-based Google ads on the web (within the Google display network) in your browser by activating the ‘Off’ button at https://www.google.com/settings/ads or deactivating them at https://www.aboutads.info/choices/. Further information on your setting options and data protection at Google can be found at https://www.google.com/intl/de/policies/privacy/?fg=1.

      4.3 Google Ads We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter ‘Google’). Google Ads enables us to place adverts in Google search results and in the Google advertising network.

      4.4 Google Ads conversion tracking We use the online advertising programme ‘Google Ads’ on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’).

      When you click on an advert placed by Google, a conversion tracking cookie is placed on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page.

      The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

      You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

      You can also deactivate personalised advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

      4.5 TikTok Pixel We use the TikTok Pixel on our website, an analysis tool from TikTok Pte. Ltd, 1 Keong Saik Road, Singapore 089109, Singapore (‘TikTok’). With the help of the TikTok pixel, we can track the behaviour of users after they have been redirected to our website by clicking on a TikTok ad. This enables us to measure the effectiveness of TikTok ads for statistical and market research purposes and to optimise our advertising measures.

      The information collected by the pixel is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by TikTok so that a connection to the respective user profile is possible and TikTok can use the data for its own advertising purposes in accordance with the TikTok Privacy Policy.

      If you are a member of TikTok and are logged into your TikTok account while you visit our website, the data collected by the pixel will be linked to your TikTok account.

      The purpose of using TikTok Pixel is to analyse and optimise the effectiveness of our advertising measures. Data processing is carried out on the basis of our legitimate interest in targeted advertising and analysing the impact and efficiency of this advertising.

      4.6 Google Analytics We use Google Analytics on our website, a web analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site.

      The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

      On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

      The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

      You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

      4.7 Google Analytics Enhanced eCommerce On our website, we use the Enhanced eCommerce function of the Google Analytics service, which is offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google Analytics Enhanced eCommerce enables detailed analyses of the purchasing behaviour of users on our website and provides information about the purchasing process, such as which products were viewed or purchased most frequently and which marketing strategies are most effective.

      Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.

      Google will use this information on our behalf to analyse your use of the website, to compile reports on website activity and the effectiveness of our eCommerce strategies and to provide us with other services relating to website activity and internet usage.

      You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

      4.8 Google Tag Manager We use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’), to manage website tags via an interface. The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

      By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you have visited and other interactions during your visit to our website.

      4.9 Google My Business

      On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google My Business enables companies to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

      By visiting our website or through interactions with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

      Google uses this information to provide the services of Google My Business, to facilitate the interactions of users with companies and to provide us with reports and analyses about the interactions and performance of our company entry.

      4.10 Shopping basket function (Cart Functionality)

      Our website offers a shopping cart functionality that allows visitors to select products or services and reserve them for purchase. During this process, data about the selected products, the quantity and the total price can be saved.

      To facilitate the purchase process, our website may also store information such as your name, delivery and billing address, email address and other data relevant to the purchase. This data is used to facilitate the purchase process and provide you with a seamless user experience.

      The data collected through the cart functionality is stored on our servers and is only accessible to authorized personnel responsible for managing and processing orders. This data will not be shared with third parties without your explicit consent, unless required by law or necessary for contract fulfillment, such as product delivery by a third-party provider.

      To enhance user experience, our website uses cookies to save the contents of your cart even if you leave the site and return later. You can delete or block these cookies anytime through your browser settings.

      4.11 WooCommerce

      WooCommerce is open-source software by Automattic, Inc., located at 60 29th Street #343, San Francisco, CA 94110, USA. WooCommerce enables us to offer products and services on our website. We use it to manage product presentation, the ordering process, payment handling, and inventory management. Personal data may be collected and processed during this usage.

      Collected Data:

      • Order data: Information about purchased products, order numbers, transaction details, and shipping status.
      • Customer data: Personal information such as name, email, delivery and billing addresses, and phone numbers provided during the order process.
      • Payment data: Payment information is securely forwarded to payment service providers. WooCommerce does not store full payment data.
      • Technical data: IP address, browser type and version, and other technical information needed for website functionality and security.

      Data Usage:

      • Order processing and shipping: Processing and shipping orders.
      • Payment processing: Handling payments and preventing fraud.
      • Customer support: Providing service and support for customer inquiries or issues.

      Data Sharing:

      • Service providers: Shared with partners and providers who assist in order processing and delivery.
      • Legal obligations: Shared when legally required or to enforce our rights.

      4.12 Google Maps

      We use Google Maps, a service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), on our website. Google Maps allows us to embed interactive maps, making location searches or driving directions easier. When you visit our site, Google receives information that you accessed the relevant subpage, along with additional data, such as your IP address. This data may be stored on servers in the USA or other countries. Google may use this information to create user profiles for advertising, market research, or to customize its services. You can object to this profiling by contacting Google.

      4.13 WordPress

      Our website runs on WordPress, a content management system by Automattic Inc., based at 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage, and publish content. When using our WordPress-based site, various data is collected and stored, including your IP address, access times, and browser information. This data is primarily used for administrative purposes and to ensure the website runs smoothly. Additional personal data may be collected through WordPress features like comments or contact forms.

      4.14 Google reCaptcha

      To protect our online forms, we use Google reCAPTCHA from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). reCAPTCHA helps distinguish between human and automated inputs. Information, including your IP address and behavior when filling out the form, is sent to Google for analysis. By using reCAPTCHA, you consent to your input being used to assist in the digitization of old works. If IP anonymization is enabled on this site, your IP address will be shortened within the EU or EEA before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA.

      This Privacy Policy was created with “BrainBox Generatoren” by BrainBox Solutions GmbH.